PITT OHIO Medical Promotion
Marketing Objective:
"Cure for the Common Carrier, Pitt Ohio challenged Branded Solutions with supporting their national freight carrier advertising.
Branding Strategy and Execution:
Branded Solutions created a clever doctor's bag for sales representatives to use as a leave-behind when meeting with clients. The bag included a post-it prescription pad, a pen and a bottle of 'pill' mints that was a replica of the medication bottle used in the campaign ads. Collateral material offering a special rate for new clients was also included.
Campaign Results:
The Pitt Ohio sales force loved the bag. It served to engage clients, reinforce the "Cure for the Common Carrier" campaign and keep Pitt-Ohio "top of mind".
