Dailys Mixer Package
Marketing Objective:
A national manufacturer of juices and mixers needed to gain the attention and support of the national network of multi-line distributors in order to successfully launch a new product to customers.
Branding Strategy and Execution:
Our solution was to create a premium sales kit to support the demonstration of the new easy-pour product being introduced. The custom designed and manufactured kit included sales collateral material, and demonstration tools including, cocktail shaker, product, order forms and a easy to carry case.
Campaign Results:
Beyond the historical 15% rep participation over 50% of the reps used the kits to demonstrate the new product. The product launch was reported to be successful and within a month requests used up all available kits. The value of the kit to the multi-line reps was in the efficiency and simplicity of the use of the kit in grabbing the attention and demonstrating the new product to the customer.
