Pharmacare New Location Promotion

Marketing Objective:

To introduce a new Pharmacare location to over 200 doctors in the surrounding area and invite them to the grand opening celebration.

Branding Strategy and Execution:

A box of treats, filled with items that would keep the Grand Opening top-of-mind, was created for distribution to staff members of targeted doctors. A donut box, designed to look like a movie theatre premiere and filled with popcorn, chocolate bars, pens and note pads, as well as two tickets to the gala event, was delivered to each office by the sales representative two weeks prior to the open house.

Campaign Results:

The open house was attended by over 75% of the offices and the sales force found attendees very receptive when making follow-up sales calls.