Bendix SIZZLE Hot Sauce Promotion

Marketing Objective:

To generate "buzz" and provide information about the Bendix Annual Sales Conference, held in San Antonio. Bendix wanted a unique invitation that would pique the interest of attendees and promote excitement about their event.

Branding Strategy and Execution:

Branded Solutions linked the conference's San Antonio location with a "hot" theme - hot location, hot news, hot ideas, hot time. The invitation featured chili pepper imagery and came complete with a bottle of "Sizzle" hot sauce.

Campaign Results:

According to the client, "The invitation generated a lot of anticipation and positive feedback prior to the event. It set the stage for a very successful and effective meeting."