Giant Eagle Holiday Cookie Set

Marketing Objective:

A unique holiday gift for the employees of a regional retail chain.

Branding Strategy and Execution:

By integrating the company's in-store holiday theme of "Trimmings and Traditions" Branded Solutions created a functional yet fun gift with a personal touch. A holiday card with a personal message from the company chairman, a custom gingerbread cookie cutter and shaker of cinnamon were packaged in a custom cookie tin. Included in the tin was a polar fleece scarf to complete the "warm feelings for the holiday" theme.

Campaign Results:

"Employees appreciated the tone, sentiment and nostalgic elements of the gift", reported the company director involved with its development.