Fred Rogers Chocolate Promotion

Marketing Objective:

To create a take-away for attendees to a Pittsburgh Symphony fundraiser a commemorative concert that featured classic songs from Mr. Roger's Neighborhood.

Branding Strategy and Execution:

Branded Solutions designed custom-molded chocolates of Fred Roger?s traditional red cardigan sweater. The chocolates came boxed in a gold "The Songs of Mr. Rogers" sleeve as a souvenir of the event.

Campaign Results:

The unique design of the chocolates contributed to the neighborly atmosphere, conveyed the warmth and kindness of the Fred Roger's legacy and contributed to the most successful Symphony fundraiser ever - over $350,000.